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:::Consciousness
of
Habits:::
Nurit Bar-Shai &
Rami Maymon
Wisely, and quite literally elegantly bypassing the
“consumption, documentation, death” one-liner, Bar-Shai and Maymon,
through a tight grip on every aesthetic aspect and with brilliant
flirtations with the background music (recorded in the process of
filming, not superimposed), turn to offer us a demonstration of, and a
commentary on, the latent art in the activities of our familiar
cultural landscape. They draw attention to the accumulated splendor of
our continuous dialogs with social conventions in—not precisely our
everyday
life—but in its consciously and willingly acquired super-ego: our
everyday lifestyle. The choice of music, on this background, is
especially fascinating. Icons of Americana (remember, this film was
created in Israel), they all date back to the
1950’s and 60’s, birthplace of the positive surplus, and the very same
period in which the term “lifestyle” was first coined, pushing us not
just to consume differently, but also to consume more.
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